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shati khatun
Jun 19, 2022
In Fashion Forum
Will start 2019 leading the growth of media advertising investment Tags investment forecasts media read later favorites 0 ads usa phone list UDIMA, Distance University of Madrid Study degrees, official master's degrees online or the doctorate at a distance. The best option to study online. Advertising investment in Conventional Media will grow by 2.2% this year if the forecasts of usa phone list Zenthinela panel, made up of directors of advertising companies, are fulfilled. This forecast improves by two tenths the one prepared two months ago. Forecasts for 2019 improve even more, when investment growth could stand at 2.9%, one point more than forecast two months ago. For Non-Conventional Media (MNC) a growth forecast of 1.1% is maintained. In the event that both forecasts are fulfilled, the total investment in media will amount to 12,484 million euros, which represents a growth of 1.6%. Conventional Media would now represent 43.85% of the total investment in media. They are gradually recovering the relative weight they lost during the hardest years of the crisis. In recent years, the weight of advertising in the economy as a whole has been declining, as advertising investment has grown less than GDP. This usa phone list it is very likely that growth will also remain below inflation. In Conventional Media, the highest growth is expected for usa phone list on Social Networks, while in MNC, the item with the highest expectations usa phone list increase is that of Promotions and Offers based on Price. The estimate of the percentage of investment that escapes the control of data sources is increasing. Based on the opinions of the panelists, it can be estimated that at least 8.8% of their investments are directed to types of communication actions that are not controlled by the usual market sources (Infoadex, Arce Media,?). Everything seems to indicate that the end of the year has been somewhat better than the previous months, which has helped to improve expectations for the year as a whole. 47% of the panelists believe that the actions of the new government are negatively usa phone list advertising investment. This opinion has worsened as more months have passed since his inauguration. If we take the opinions of the panelists into indices (on a scale of -100 to +100) we now obtain an index of -20.3, slightly more than five points worse than the value (-16.1) that we usa phone list in October. The conflict that has been going on in Catalonia in recent years may also be negatively influencing advertising investment, in the opinion of the Zenthinela panelists. In this case the situation could have improved somewhat in the last two months. Using a "concern" index, which in this case ranges from 0 to 100, we now obtain a value of 51.5, while in October it was 58.0. The perception indices, which fell sharply after the summer, becoming negative in both cases, are now recovering a small part of that fall, enough to return to being positive.
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