Track your CPC to learn how to improve your campaigns. Use the data in this metric to adjust your strategy and reinvest in what works. 4) Search impression share Search Impression Share reflects the percentage of total times your ad could have been shown versus the number of times it was actually shown. Part of it shows the percentage of lost searches due to budget. Needless to say, a low score on this metric can negatively impact the overall performance of your PPC campaign. CZafRK96U0vuUDvoambqRWH36FIvcIHspcKhcmYXDZWbjuw1wjvHVLecZUu hN4IS7jnUAs2048 1 5) Bounce rate Bounce
rate can indicate certain fax number list aspects of your campaign that need optimizing. This metric is measured by the number of visitors who enter the site and leave without responding to the call to action. If your campaign has a high bounce rate, it means you're targeting a broad audience. A lot of them just don't care about what they have to offer. Related Content: How to Create a CTA That Actually Causes Action 6) Conversion rate Conversion rate refers to
the number of times a user clicks on your ad and completes the desired action within a specific time frame. Tracking this metric is important because it allows you to view results based on seasonal trends. It should be kept in mind that the ultimate goal of all PPC campaigns is conversion. click to tweet By tracking this metric, you can determine if people are buying your product at the ideal rate. Conversion Rate - Unicorn (sauce) 7) Impressions and Clicks Impressions refer to how often your ads appear on search results pages.